2022
01/11/2022
Power Of Stocks Merch
PoweOfStocks Merch is an Online Merch store Brand for Stock Market Traders from the house of Power of Stocks (POS). POS engaged DMS Designs to design their brand collaterals, merch and web store for their brand's motto - "From the Trader, for the Traders." The result is a set of brand collaterals, merch designs & webstore which played a significant role in onboarding and attracting customers.
Branding
Web Design
Services
Branding & Website
Category
E-commerce
Client
Anjali Nagbanshi
The Problem
Power of Stocks Merch (POS Merch), the merchandise arm of the well-known financial education platform Power of Stocks, approached DMS Designs with the need to create a brand identity and e-commerce platform that felt directly connected to its parent brand, yet stood strong as an independent merch line. The founders wanted the branding to reflect the clean, no-nonsense personality of their core philosophy - but with a trendy, relatable vibe to appeal to their audience. Another challenge was their decision not to promote the merchandise through heavy personal branding or hard-sell tactics, despite having a strong YouTube presence. This meant the products and user experience had to sell themselves.
Our Solution
We developed a visual identity that mirrored the essence of the parent brand - clean, minimal, and confident, while introducing slight design variations to give POS Merch its own personality. The e-commerce website was built for ease of navigation and simplicity, optimized for mobile-first shopping behavior. In terms of product strategy, we conducted deep trend and competitor research to curate a collection of unique, culturally relevant designs that didn’t rely on influencer push. Our most impactful approach was evaluating user behavior across the buying journey - analyzing how customers filtered products, interacted with variations, and made purchase decisions - to refine offerings and layouts in real time.
The Result
With a clean brand identity and seamless shopping experience, POS Merch was able to launch successfully and drive organic engagement through its community. The curated collection of relatable, trend-driven apparel resonated with users and began converting without aggressive promotion. Most importantly, our behavioral insights helped the founders understand what really influenced buying - seasonal shifts, price sensitivity, and style trends - allowing them to make smarter drops and better forecast inventory. The project stands as a successful example of combining design, strategy, and user psychology to drive quiet yet consistent e-commerce growth.
