DATE
07/07/2022
EkAur
EkAur is a ready-to-pour bottled cocktail brand that brings bar-quality drinks to your doorstep : No bartender required! With a bold, youthful vibe and a strong focus on flavor innovation, EkAur is redefining how modern India enjoys cocktails - one bottle at a time. EkAur is a Cocktail mixer Brand from the house of Ampersand Beverages.
Product Ad Shoot
Shoot Strategy
Services
Ad Film Strategy & shoots
Category
Food & Beverages
Client
Vishvan Saran
The Problem
Following a brand repositioning, Ek Aur - India’s bold ready-to-pour cocktail brand wanted to creatively communicate its core message: "Bring the Bar Home." While the products were strong, they needed high-impact visual storytelling to convey the convenience, mood, and versatility of their cocktail combos to a growing, experience-driven audience. The challenge was to capture the essence of each combo’s vibe while appealing to both casual home drinkers and cocktail enthusiasts in a saturated D2C space.
Our Solution
DMS Designs stepped in to build a content strategy that brought Ek Aur’s new brand personality to life. From scripting to shoot conceptualization, we ideated and executed a series of creative social media ad campaigns rooted in the BYOB (Be Your Own Bartender) philosophy. Each campaign visualized the mood of the cocktail combos - ranging from laid-back evenings to party nights -through storytelling, art direction, and sleek production. We crafted bold, cinematic visuals that elevated the brand’s recall while keeping the content platform-native and share-worthy.
The Result
The campaigns generated a wave of engagement across digital platforms, helping Ek Aur reinforce its identity as a go-to cocktail brand for the modern Indian consumer. The “Bring the Bar Home” and “Be Your Own Bartender” videos became instant hits - driving awareness, increasing customer acquisition, and playing a pivotal role in positioning Ek Aur in a new light. With elevated brand storytelling, Ek Aur now enjoys a stronger connection with its audience and a solidified space in the growing ready-to-pour market.
