DATE
12/03/2022
Innches Studio
Innches Studio located in Bengaluru is a contemporary interior design and execution firm known for its precise, aesthetic, and functional approach to spaces. Formerly known as Venue Interiors, the brand underwent a complete transformation to align better with its vision, positioning, and discoverability in a competitive market.
Rebranding
Web Design
Services
Rebranding & Web Design
Category
Interior/Architecture
Client
Prathap & Meenakshi
The Problem
When Innches Studio first approached us, they were known as Venue Interiors - a name that posed a major visibility challenge. Due to its overlap with a popular car model from a renowned automobile brand, their website and social media platforms struggled to rank on search engines, making their online presence almost invisible to potential clients. This created a branding disconnect that impacted both discoverability and recall. The founders recognized the need for a fresh identity that would not only solve the SEO conflict but also position them as a credible, modern interior design studio.
Our Solution
We conducted a complete brand audit and recommended a rebrand -starting with renaming the company. Our creative team coined Innches Studio, a clever play on the word “inches” (a unit crucial in interiors and architecture) while ensuring the name remained distinctive, memorable, and SEO-friendly. After running domain and platform audits to verify its uniqueness, we proceeded with the visual branding. The chosen brick and sand tones paid homage to the foundational elements of construction, while the custom wordmark logo subtly incorporated architectural elements - the joint “NN” strokes forming a building-like silhouette and set-square references for precision. We also designed a comprehensive set of online and offline brand collaterals to ensure consistency across touchpoints.
The Result
The rebrand to Innches Studio brought about a sharp increase in online visibility and searchability. With a fresh identity, meaningful design language, and unified brand assets, the studio began gaining traction among local clients and saw a marked improvement in inbound inquiries. The strategic blend of creativity and function allowed them to establish a distinctive personality in a cluttered market, helping convert passive interest into real leads and elevating their presence both digitally and on-ground.
